In today’s fast changing business world, a digital marketing expert plays a crucial role. As companies try to reach tech savvy customers, knowing the right marketing strategies is essential to stay ahead of the competition. Whether you’re a small startup or a big brand, the right strategy can help your business grow quickly

Why digital marketing is important to business  Learn why every business needs digital strategies to thrive in the modern world.

1. Content Marketing

A digital marketing specialist knows that content is the cornerstone of most modern marketing strategies. This involves creating valuable, relevant content to attract and retain a target audience.

Example: HubSpot’s content marketing strategy, which includes blog posts, eBooks, and webinars, helped them grow their revenue by 81% in one year (HubSpot Annual Report, 2023).
They provide consistent content, optimized by their digital marketing strategists, to target various stages of the buyer’s journey.

2. Social Media Marketing

A strategy where brands leverage platforms like Facebook, Instagram, LinkedIn, and TikTok to promote their products/services.

Example: Nike’s #YouCantStopUs campaign saw over 50 million views on YouTube and led to a 31% increase in online engagement within a week (khandakerraiyan).
Their digital marketing experts used powerful visuals and storytelling to resonate with audiences.

3. Search Engine Optimization (SEO)

SEO helps websites rank higher in search engines, bringing in organic traffic.

Example: Backlinko increased their organic traffic by 652% in 12 months through focused keyword strategies and technical SEO optimization (Backlinko SEO Case Study).
Their digital marketing strategist applied deep analytics and keyword mapping techniques to boost visibility.

4. Pay-Per-Click (PPC) Advertising

This involves paid ads on platforms like Google Ads or Meta Ads.

Example: Amazon spent over $10 billion on PPC campaigns in 2022 alone, contributing to their dominant 37.8% share in U.S. eCommerce sales (eMarketer Report, 2023).
Behind such figures is an army of digital marketing specialists analysing data and tweaking campaigns for ROI.

5. Email Marketing

Email campaigns are still highly effective for nurturing leads.

Example: Grammarly generated over $10 million in annual recurring revenue through personalized email campaigns and automation (SaaS Marketing Report, 2023).
Their digital marketing experts used segmentation and behaviour triggered emails to increase conversions.

6. Influencer Marketing

Partnering with influencers to promote a brand on social media.

Example: Daniel Wellington scaled from $15K to $200 million in revenue largely through influencer marketing on Instagram (Forbes, 2021).
Their strategy was crafted by a seasoned digital marketing strategist who understood their audience and brand fit.

7. Affiliate Marketing

A performance-based strategy where partners promote your product for a commission.

Example: Bluehost drives over 25% of its total revenue through affiliate marketing programs (Business Insider, 2022), with digital marketing specialists managing affiliates and compliance.

8. Video Marketing

Using video to boost engagement and retention.

Example: Dropbox increased conversions by over 10% by adding an explainer video to their homepage (Unbounce Case Study, 2021).
A digital marketing expert ensured the video aligned with the brand’s tone and conversion funnel.

Final Thoughts from a Digital Marketing Expert

Choosing the right marketing strategy depends on your business goals, audience, and budget. A skilled digital marketing expert evaluates trends, data, and consumer behaviour to design an integrated plan. Whether you’re focusing on SEO, content, or paid ads, a clear strategy guided by a digital marketing strategist is essential for growth.

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